In these hard times of economy, some churches and many missions-minded Christians are thinking, we must back off and do less. No! We must advance and do more. History shows that giving to churches doesn’t necessarily have to go down during recession times, although that will be the tendancy unless we step up and take action to raise mission support.
Now is the time for great fundraising letters! Now is the time for upgrading missionary support systems, through more effective communication. More effective doesn’t mean more often, and it certainly doesn’t mean begging or panic messages. Rather, it means laser-focused messages that communicate the vision of the mission. Write donation letters that expound upon what God is doing in the field, through short-term missions, through nationals who are stepping up, through prayer. Tell the story in a way that communications the vision, not the shortfall. People give to vision, not to need. People will rally to you if you are caught up and passionate about what God is doing through your work.
Jim Walters
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